Since its cooperation with Avidly, Solar Foods has garnered a vast amount of attention in the eyes of international media – a sure sign that the company's story and content are of interest to a wide audience. The company recently received an INDEX Award: not only the world's biggest design award but also widely regarded as the "Nobel of Design". Solar Foods has been covered by nearly every major news outlet from CNN to BBC, Nikkei, Forbes, Fox5, The Guardian, Vice, World Economic Forum, and the list just keeps on growing. And no wonder – a complicated world requires solutions. With its technological innovation, Solar Foods is surrounded by causes so great that an increasing number of people is hoping for them to succeed.
The path from invention to innovation isn't an easy one. It's crucial to identify how to create a fanbase around a message and an invention. Only then you can talk about innovation. Commercialising research is not only about the appeal of an invention but how a story is told, and how created content deepens the bond between specific target groups.